Texas Football talks to its fans every week of the year: game week, recruiting, award season and draft night. This is a selection of Matt Lange's work for the Longhorns, one visual language carried across all of it.
Design by Matt Lange. More of his work at mattlange.com (opens in a new tab).
The work
- Game-week posters
- Recruiting campaign
- Award and watch-list graphics
- Schedule and countdown graphics
- Player features
- Draft-day graphics
01 Game week
Every game gets its poster.
Each week starts from its own idea, a storm over Bevo, a skull, a wolf under the lights, and the same type, mark and layout carry it through the feed.
02 Recruiting
In the players’ own words.
A recruiting run built on lines from the roster, one quote per post, all shot in the same orange and blue light.
03 Award season
One template, every honor.
Watch lists and award nominations share one system, so every announcement reads as Texas before you see the name.
04 Player features
The player is the poster.
05 The next level
Draft night and beyond.
When Longhorns go pro, the graphics follow them to Sundays.
